Wednesday, November 7, 2007

Was Radiohead online album a failed experiment?

Radiohead released their latest album "In Rainbows" on Oct. 10th.

An article in E! online says " The findings were announced Tuesday by comScore, an information company that provides real-time measurements of Internet usage through a database of nearly 1 million Netizens. The company has permission to track all the users' Web activity. And according to comScore, approximately 62 percent of the people in its focus group who downloaded In Rainbows didn't kick in a single cent to what's been dubbed Radiohead's "honesty box.""

I'm not a fan of Radiohead, but I was glad to hear they are helping to change the business plan of how music is provided to the public. I don't think CD's are going to be phased out. I do think digital downloads are still going to happen and if musicians provide them to the public like this I think it will work to their advantage in the long run. The change will only happen if more artists with wide appeal like Radiohead embrace new techniques. Only time will tell....

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