Wednesday, April 14, 2010

KFC Double Down

With a name like Double Down the new sandwich from KFC should have had a Power themed ad launch. Instead they are playing off the fact that it has no bread. The amount of breading on the fried chicken pieces that make the bulk more than replaces the lack of bread. The cheese seems out of place, and the sauce is ok. I think it would be better wrapped in a tortilla and over $5 seems costly.

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